It seems like we are increasingly looking for a good night’s sleep. John Lewis & Partners has revealed that customers are investing more in sleep in a bid to sleep more soundly. The retailer has witnessed a rise in bigger bed sales, with Super King Size mattresses up 34 per cent compared to the same time last year – showing with some customers, size does matter. Duvet sales are also seeing growth with light cotton comfort duvets up 110 per cent compared to last year, as customers choose to regulate their temperature while they sleep as the weather improves.
John Lewis has also seen customers turn to technology to understand the importance of a good night’s sleep and help shape their bedtime routine. Sales of sleep tracking gadgets such as smart watches are up by 120 per cent compared to the same time last year as sleep hits the headlines and Sleep Month gets underway.
Katherine Mitchell, John Lewis sleep expert, said: “Our shoppers are beginning to invest more in their sleep and rightly so, because so many of us aren’t getting enough. We all have such busy day-to-day lives and it can be hard to shut off at the end of the day, but with a few key investments and habitual changes you can really make a big difference. Small changes like fresh bedding, pillows to suit and changing your bedding along with the seasons can all help, as can finding and investing in the right mattress or getting a helping hand with the latest tech.
“Here at John Lewis we’re here to help and advice our customers – we’ve created dedicated Sleep Rooms in our shops where our sleep experts are on hand to help choose the right products and accessories to maximise the rest, recovery and rejuvenation our bodies need to function healthily and productively throughout the day.”
Katherine shares her expert advice for optimising your sleep, choosing the perfect mattress and suggests small changes that can make a big difference:
Choosing the correct mattress:
- When it comes to choosing a mattress, it’s crucial you actually try it out, we suggest lying down on the mattress for at least five minutes to get a true feel of it. The feel of a mattress is key to knowing if it’s the right one for you.
- Your sleep position determines which type of mattress to choose – those who sleep on their side need a gentler spring to allow your body to sink in and keep your spine straight. Those who sleep on their back need a firmer surface.
- Go as big as you can afford – it truly is an investment. If you share a bed with your partner, a good test of size is to lie side-by-side with your hands behind your head and elbows out – if elbows don’t touch then it’s the right size for you.
Choosing the correct pillow:
- Pillows should be replaced more often than a mattress as the level of support deteriorates over time. Pillows should support the head and neck, keeping the spine aligned during sleep.
- We recommend suitable firmness’s based on your sleeper position.
- Front sleepers will want a softer pillow which is not overfilled to maintain their head and neck position.
- Side sleepers benefit from a more supportive pillow with a medium to firm feel.
- Back sleepers will need a medium pillow to keep their spine straight. Too firm and it could cause neck and shoulder pain
Achieve a better night’s sleep:
- Put your phone down. As a society, we spend up to nine hours per day on our mobiles phones. Light from devices triggers the brain tricking it into staying awake and can hinder your ability to drift off naturally. Try charging your phone in another room to avoid the temptation of picking it up before you nod off.
- Caffeine isn’t so bad after all, by all means enjoy that essential morning flat white as it’s not necessarily about the coffee but when you drink it. Caffeine takes around seven hours to leave our system so that morning coffee won’t affect your sleep but try to avoid having another one after lunchtime to help you get a calm sleep.
- If possible, set the room’s temperature to between 15 and 19 degrees. This should suit most people. On the same note, open the window a little bit if you can, fresh air can help regulate body temperature.