Housebuilder colleagues take to town centre for #DoItForDeaks charity campaign

Colleagues from Barratt Homes and David Wilson Homes have been swapping their day jobs for raffle ticket sales – by volunteering with Kingscare League of Friends in Newton Abbot.

The commercial team took to the town centre on behalf of the charity, which provides support services for those living within the local area.

An opportunity to volunteer

“Barratt Homes and David Wilson Homes offer staff the opportunity for time away from their day jobs to take part in some local volunteering – and our commercial team wanted to support KingsCare’s #DoItForDeaks campaign,” said commercial director, Steve Fowler.

“The task was to take to the town centre and sell as many raffle tickets as possible, as well as promoting the charity’s latest mental health roadshow, which centred on suicide prevention and reducing the stigma around talking openly about mental health issues. The team really enjoyed the day, with some of us stepping out of our own comfort zones! They were determined to sell as many raffle tickets as possible for the Kingscare League of Friends, at one point even offering to take care of a dog in return for a ticket sale!”

Steve continued, “Many of those who bought tickets from us on the day were supportive of the cause and were keen to stop and discuss mental health – which confirms how important this project really is for the community.”

Raising awareness

#DoItForDeaks is a project facilitated by KingsCare. It began following the tragic loss of young local footballer, Kyle Deakin, in 2018. The project aims to raise awareness and reduce the stigma around mental ill health and suicide, find ways to ‘fill the gap’ in support services, and help those struggling with their mental health to find the right support when they need it.

Maggie Bonnell, manager at KingsCare, added: “We hold a raffle every year to raise funds for our charity and, even if the prizes are good, we rarely sell as many as 1,000 tickets. The generous offer by colleagues from Barratt Homes and David Wilson Homes to help to sell tickets added to the generous prizes donated by many local businesses and individuals meant that we sold 2,708 tickets at £1 a time. Absolutely amazing! This particular project has clearly touched the local community and we are extremely grateful to all for their help and support.”

For more information about #DoItForDeaks, please visit